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Happy Monday Santa Rosa. Here's your week before it fills up.

In this week's Signal:

  • Signal Check: gas ticks down, warming through Wednesday, no fires nearby

  • The Roundup: school reopenings, wine industry decline, and a very ugly pug

  • Business Happenings: Screamin' Mimi's goes national, a new Sonoma County cookbook

  • The Week Ahead: movie night on the square, vintage cars at Russian River Brewing, Mamma Mia in Sonoma

  • Weekend Sneak Peek: the Marathon, a bonsai show, DannFest, and Mamma Mia continues

Signal Check

Gas

$5.68 · ▼ 1¢ wk

Highs

Mo 80° · Tu 83° · We 83° · ▲ warming

Lake Sonoma

64% full

Fires

0 active · none in nearby counties

The Roundup

Santa Rosa schools reopen with deep changes. It was a flurry of activity at my house this morning. We’re getting back into the school routine. The new year begins after a round of school closures, staff layoffs, and budget restructuring that included eliminating secondary co-teaching classes to save $1.6M in special education costs. KSRO

Extra patrols around schools this week. Leave for those drop-offs extra early. SRPD is stepping up enforcement in school zones for back-to-school week, urging drivers to slow down around campuses through Friday. KSRO

Sonoma County wine enters year five of decline. Vineyard sales, declining property values, consolidations, layoffs, and unsold grapes continue across the county's wine industry, now in its fifth consecutive year of contraction. North Bay Bohemian

Ukiah pug wins World's Ugliest Dog. Six-year-old rescue pug Jinny Lu, originally from South Korea, took top honors Friday at the Sonoma County Fair. KSRO

Business Happenings

Now scooped: Screamin' Mimi's — Well deserved! It’s a classic and always one of the favorites on our house. The Sebastopol ice cream shop was named to the Washington Post's list of top U.S. ice cream destinations. (Sonoma Magazine)

New cookbook: Charlie Palmer + Liza Gershman — A new book celebrating Sonoma County food from the chef and photographer. (Sonoma Magazine)

The Week Ahead

Monday · Aug. 17

🎬 Summer on the Square: The Goonies (1985)
Monday, 4–8 pm
Old Courthouse Square, Santa Rosa
Free · See more →

🎶 Pro Jam with Local Heroes
Monday, 6–9 pm
The California Theatre of Santa Rosa
Cost: $14–$20 · See more →

🎶 PRXZM: All I Can See Tour
Monday, 7:30–10 pm
The California Theatre, Santa Rosa
See more →

Tuesday · Aug. 18

🥾 Taco Tuesday Bike Ride
Tuesday, 5:30 pm
SRJC parking lot, Santa Rosa
See more →

🎶 Tuesdays in the Plaza with Banda Potrero
Tuesday, 6–8 pm
Healdsburg Plaza
See more →

🎭 Club Tuesday: Sloan Irving and Jason Crosby
Tuesday, 7:30 pm
The Big Easy, Petaluma
See more →

Wednesday · Aug. 19

🎶 Peacetown Summer Concert Series
Wednesday, 5–8 pm
Ives Park, Sebastopol
See more →

Way Back Wednesday Vintage Car Meetup
Wednesday, 5–7 pm
Russian River Brewing Company, Windsor
Free · See more →

🎶 Wines & Sunsets at Paradise
Wednesday, 5:30–8 pm
Paradise Ridge Winery, Santa Rosa
Cost: $15 · See more →

🎶 Audio Angel + Peacetown at HopMonk Sebastopol
Wednesday, 6–8:30 pm
HopMonk Tavern, Sebastopol
See more →

🎶 Wednesday Night Big Band Jazz at The Big Easy
Wednesday, 7 pm
The Big Easy, Petaluma
See more →

Thursday · Aug. 20

🎪 Summer Nights on the Green
Thursday, 5–8 pm
Windsor Town Green
See more →

🎶 Summer Nights: Live Music and Outdoor Market
Thursday, 5–8 pm
Vintners Square, Santa Rosa
Free · See more →

🎶 KRSH 95.9 Backyard Concerts - Deke Dickerson & the Whippersnappers
Thursday, 6–8 pm
KRSH 95.9, Santa Rosa
See more →

🎶 Mark McLay and The Dustdevils at Redwood Cafe
Thursday, 6–8 pm
Redwood Cafe, Cotati
See more →

🥾 Thursday Sunset Paddle & Party
Thursday, 5:30–7:30 pm
The Floathouse, Petaluma
Cost: $35 · See more →

🎭 Broadway Under the Stars: Mamma Mia!
Thursday, 7–10 pm
Sonoma Valley Field of Dreams, Sonoma
Cost: $35–$175 · See more →

🎶 IV & The Strange Band + Clownvis
Thursday, 7–9 pm
Barrel Proof Lounge, Santa Rosa
See more →

🎶 PRXZM: All I Can See Tour
Thursday, 7:30–10 pm
The California Theatre of Santa Rosa
Cost: $22–$25 · See more →

🎶 Mike Hellman w/ Adam Gabriel at The Lost Church
Thursday, 7:30–10:30 pm
The Lost Church Santa Rosa
Cost: $15 · See more →

🎶 Audio Aquarium + Basilisk at HopMonk
Thursday, 7:30 pm
HopMonk Tavern, Sebastopol
Cost: $22.28 · See more →

Weekend Sneak Peek

The full weekend rundown lands Thursday.

Signing Off

That's your week at a glance. Reply and tell me what you're looking forward to; I read everything.

Know someone who'd use a Monday head start? Forward this their way.

— Ben, writing from Santa Rosa